JF of 37signals thinks I should put a 'higher value on my success,' which apparently means spending $19 on his downloadable book full of his ideas (many of which I've heard already) and printing it out on a hundred some-odd pages of my own paper.

I'm all for self-publishing (obviously) and I'm even for charging for content, but as the face of publishing changes, people should be careful not to supplant the arbitrary prices set by 'big publishing' with their own over-inflated prices that seem justified because of a belief in one's own hype.

(Thanks, Virginia for the original post.)

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